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Construction Commences at East Village, Sunbury

10 July 2025

Construction Commences at East Village, Sunbury

MELBOURNE, 10 JULY 2025: Birchmore, together with principal capital partner IDA and supported by community developer Moremac, has commenced construction on East Village — a landmark retail and civic precinct set to become the vibrant social, commercial and lifestyle heart of the Kingsfield community in Sunbury.

Situated along Lancefield Road in Sunbury’s north-west growth corridor, East Village is designed to serve both the future 2,200-home Kingsfield community and the wider Sunbury township.

Delivered by Birchmore, East Village will span over 9,250sqm and feature essential retail, wellness and dining offerings, seamlessly integrated into the fabric of Kingsfield.

Kingsfield has always been about building a better future for families, not just through high-quality homes, but through thoughtful community infrastructure that encourages connection, convenience and sustainability.” Tom Trevaskis, CEO at Moremac.

Already 70% pre-leased, East Village will be anchored by a full-line Woolworths supermarket. The precinct will also feature a curated mix of national retailers including Anytime Fitness, Priceline, and a medical centre, alongside King Swim swimming school, a series of interconnected spaces, and Market Row — a bespoke laneway precinct for local food and beverage operators.

Award-winning Genton Architects were appointed to design East Village Sunbury following a competitive design process that invited several of Australia’s leading retail architects to propose a centre that seamlessly integrates retail and civic uses. The resulting design reflects Moremac’s values of community-first, sustainable development, and will deliver:

  • Walkable and bike-friendly access for Kingsfield residents
  • Over 430 car spaces
  • Passive design features and sustainable materials
  • Landscaped green spaces and outdoor dining areas
  • A family-friendly civic heart where residents can gather day or night

The 2.4-hectare site will be delivered in a single stage by Mainbrace Construction, with an official opening scheduled for Q4 2026.

East Village adds to Moremac’s track record of delivering well-integrated, amenity-rich communities across Victoria, following successful residential developments in Clyde North, Donnybrook, Deanside and Berwick.

For more information on East Village and to explore lots and packages available, visit https://moremac.com.au/project/kingsfield